Hey Jeff,
I suspect that HUGE button would do the trick, that our a wet trout flying out of trh screen, slapping the face of the user, you know, just to raise awareness.. 
I was thinking of something perhaps slightly more subtle, as it only is really necessary on the mini-profile cards if/where the text gets truncated, a built in Read More… kind of thing which then took the reader to the main profile view and perhaps, as above, without the need to then click on Expand. Just a thought.