שנה את הטקסט "נושא חדש"

AFAIK you can not. Coding a plugin would work. That’s because strings are in core, more or less.

Well, I can be wrong. It has happend every now and then, like last year (with my wife) :rofl:

Disclaimer: I will be wrong big time if a theme will change/overwrite those files where those strings are.