I like to use the Trust Levels as a means to trigger recognition. For example, when someone hits Trust Level 2, this would happen:
- A moderator is notified so they can send the person a personal thank-you DM.
- An email is sent to them thanking them for their participation.
- A social media message is sent thanking them for their participation.
Make sense?
This is awesome, @j.jaffeux - thanks for your interest in working on this! 
I think Zapier integration will open the doors to so many different things given the broad variety of platforms Zapier supports.
Thrilled to hear that discourse-automation may be coming to the hosting plans, any thoughts on when that might viably be? I am running a training course on launching a Discourse community in 12 weeks and Discourse hosting is included, would love to be able to cover discourse-automation in the course with the Zapier integration if possible.
Thanks!