KPI's - recommendations and benchmarks?

@HAWK I don’t understand the blanket recommendation to shoot for a 30% DAU/MAU given that there are all kinds of communities.

Ours is not a “let’s talk about sports”-type community but a “I’m facing X problem” kinda community. Given that, happy users are likely not to come back soon.

So shouldn’t the target (or the target metric?) vary by community type?

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