How to monetize a Discourse instance?

There are tons of ways to monetize a website. You could:

  1. Charge for membership for private areas of the website
  2. Affiliates
  3. Sell your own products (real or digital like ebooks)
  4. Leverage your community to your other online properties that are related
  5. newsletters
  6. job board
    etc.

The narrower the targeted audience the better in many cases.

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