This is interesting! 
It just goes to show banner ad’s are not as effective as they used to be
Google’s Troubled $12.7bn AdSense Network?
*Google’s latest quarterly financial report shows problems in its AdSense network, which was responsible for 29% of last year’s $43.7 billion in revenues.
It means a lot less money for Google’s network of publishing partners, such as the New York Times.
Foremski’s Take: $GOOG’s Q3 report showed zero growth for AdSense compared with 22% yearly growth for its AdWords network.
Not only has yearly growth come to a stop but AdSense revenues have shrunk every quarter this year (see chart below).*
The continuing plunge in AdSense is in sharp contrast to robust 20% revenue growth in 2012, which outpaced AdWords’ growth of 19%.
Matt Sanchez, CEO of San Francisco based ad network Say Media, recently warned that, “Mobile Is Killing Media.”
Digital publishing is headed off a cliff … There’s a five fold gap between mobile revenue and desktop revenue… What makes that gap even starker is how quickly it’s happening… On the industry’s current course, that’s a recipe for disaster.
We need a new form of advertising!