There’s still quite a few fringe cases that are difficult to manage with it being this way.
Names are non-unique, if we give priority in the layout to the name you can imagine how that would go in a message board full of immature teenagers that game and troll all day 
It’s perfectly fine to say that it might be a low priority issue, still it’s something that could clearly use some thought and work and for sure not a “feature” or something that gives an advantage over being able to choose an unique name without strong limits like any other bb software that’s been around.