I have a site in which I have only just realised my default terms of service include ‘company_short_name’ throughout. A way to bake in the company_short_name would be pretty handy. Embedding a placeholder for company_short_name would be really handy if the template text was otherwise altered. It would make changing the name a painless process.
For my immediate case, I will find and replace in a text editor if this is the current advice.