Current best services in hosting (DO vs Upcloud vs another?)

Why? I’m living in Finland, northern Europe, and it doesn’t play any roll if I’m using center in San Francisco, London or anywhere in Europe. Only reason I’m using nowadays Helsinki with Hetzner is I want to support businesses located in Finland.

But sure, I’ve heard that reason before, and everytime from US. So I wonder if this is a hype or is there really so bad connections that nearby centers are really needed.