Interesting, thanks @Arkshine 
I would very much like to specifically target the precise elements, rather than being broad and/or using !important overrides.
How did you derive just these specific element names:
.user-main .about .details .user-profile-location {
From the styles panel on the right hand side:
Or is it the case that I need to scroll further up and manually note the parent elements?
Why do I not need to add .primary .primary-textual 
