Does anyone know a way to filter out Admin user activity from being counted in Google Analytics (through Google Tag Manager)? Thanks for your help.

Here’s how you can achieve this: Create a Theme Component Add a custom theme component to push an isAdmin flag to the dataLayer Configure Google Tag Manager In GTM, create a new Data Layer Variable: Name: isAdmin Data Layer Variable Name: isAdmin In your pageview or analytics tags, add a …

Filter Out Admin Users from Google Tag Manager Script

Support

chrismalone (Chris Malone) October 9, 2025, 4:31pm 3

Thank you so much! Much gratitude!

Topic		Replies	Views
Integrating Google Tag Manager with Google Analytics Integrations how-to , analytics , platforms	4	24992	January 26, 2025
Google Analytics Tracking Myself Feature	8	2432	December 4, 2025
Push custom events to Google Tag Manager and Analytics Integrations how-to	1	6992	December 10, 2024
Implementing Google Tag Manager with Discourse Data & reporting	24	8726	June 8, 2024
Google Analytics & Google Web Master Support	3	1271	August 17, 2019

Filter Out Admin Users from Google Tag Manager Script

Related topics