Does anyone know a way to filter out Admin user activity from being counted in Google Analytics (through Google Tag Manager)? Thanks for your help.

Here’s how you can achieve this: Create a Theme Component Add a custom theme component to push an isAdmin flag to the dataLayer Configure Google Tag Manager In GTM, create a new Data Layer Variable: Name: isAdmin Data Layer Variable Name: isAdmin In your pageview or analytics tags, add a trigger condition so the tag fires only when isAdmin is not true. Result: Admin user page views will not show up in GA reports as long as the trigger condition excludes them. Guides [image] Push custom events to Google Tag Manager and Analytics Integrations Continuing the discussion from Integrating Google Tag Manager with Google Analytics: Pushing custom events to Google Tag Manager and Analytics bookmark This guide explains how to configure your Discourse site to send custom events to Google Tag Manager (GTM) and Google Analytics, allowing you to track specific user interactions. person_raising_hand Required user level: Administrator Prerequisites Before implementing custom events, ensure you have: Configured Google Tag Manager on yo… [image] Integrate Google Tag Manager with Google Analytics Integrations bookmark This guide will help you set up Google Tag Manager and use it with Google Analytics on your Discourse site. Additionally, it covers configuring variables, triggers, and tags in Google Tag Manager to track page views. information_source This guide covers setting up Google Tag Manager. If you only want to enable Google Analytics for your site, set the G-Tag in the ga universal tracking code site setting. Our settings may still refer to all analytics as universal, but this is a legac…

Filter Out Admin Users from Google Tag Manager Script

Product Support

chrismalone (Chris Malone) October 9, 2025, 4:31pm 3

Thank you so much! Much gratitude!

Topic		Replies	Views
Integrate Google Tag Manager with Google Analytics Integrations how-to , analytics , platforms	4	25530	January 26, 2025
Google Analytics Tracking Myself Feature	7	2565	January 10, 2015
Push custom events to Google Tag Manager and Analytics Integrations how-to	1	7188	December 10, 2024
Implementing Google Tag Manager with Discourse Data & reporting	23	9145	July 14, 2016
Google Analytics & Google Web Master Product Support	2	1375	July 18, 2019

Filter Out Admin Users from Google Tag Manager Script

Related topics