Interesting read, thanks. Especially this:
USA traffic is back to being perpetually weak again, while non USA traffic is zooming. Today USA is -56% at 10am. Could be the government shutdown is also distracting people. I recently sent a marketing email to about 12k recipients total and not one response despite an open rate between 13%-54% on the lists. People are very very cautious these days.
Same thing happening to me.