HA I feel the same! It doesn’t roll out at all for me, even though I was the one who picked it 
It does fits well at being short, conveying the meaning in the minimal amount of characters, and being cheap, which made it the clear winner for me.
Who knows, if this is very successful, we may offer others in the future. With the infrastructure we got in place for this, adding more down the line won’t be too complicated.
Thanks this is great! I will link it on the OP!