Better way for my users to invite others?

The referenced “trusted users” is users who have achieved TL2 (15 days returning to the forum). If you have an existing community or are trying to bootstrap one, manually granting TL2 and TL3 to a few users that you invite may be a good idea.

(:warning: make sure to click “Unlock Trust Level” after a manual promotion to TL2, to ensure that they are able to earn TL3 later!)