@codinghorror Actually I have nothing against Bitnami… they are quick to setup and no fuss. However, their instructions are horrible and the installation procedure very very unforgiving – you make a mistake or you forget to copy down the admin password which flashes by ONCE, then it is off you go to do it all over again.
There is a huge long list of steps just to update Discourse to another version, and throughout the way things happen to make you go wtf. Also, their forums are hardly any help at all.
discourse/docs/INSTALL-cloud.md at main · discourse/discourse · GitHub is great, except that I hit on a problem saying port 80 is occupied but eventually I got through it. Probably needs a section warning the user against this.