Website doesn't support onebox

You see what you see when you paste the site into Iframely URL Debugger - Open Graph, Twitter Cards, oEmbed

Then you ask the site why they don’t follow the standards that make their site usable.

If required you pay to have a custom plugin developed or become a customer of Discourse.org as customer needs are taken care of first.

Is there a reason not to share the site name here? There is no way to diagnose the problem without being able to see it. What if you paste a link here or in try what happens?