# Allow reducing house ad frequency
**URL:** https://meta.discourse.org/t/allow-reducing-house-ad-frequency/294597
**Category:** Feature
**Tags:** advertising
**Created:** [February 7, 2024, 2:47pm UTC](https://meta.discourse.org/t/allow-reducing-house-ad-frequency/294597 "2024-02-07T14:47:40Z")
**Posts on this page:** 2
**Page:** 1
### Author:  [@craigconstantine](https://meta.discourse.org/u/craigconstantine)
#### Post date: [February 7, 2024, 2:47pm UTC](https://meta.discourse.org/t/allow-reducing-house-ad-frequency/294597/1 "2024-02-07T14:47:40Z")
Can the “house ads frequency” setting be used (set to less that 100 percent) when no other ad platforms are configured?
I’m only running house–ads, and I don’t want them always appearing; I want a house ad to appear some of the time, and when one does appear, I have a variety of them configured. I’m doing this because I don’t want people to “stop seeing” the portion of the page/display where the ad sits. I want there to be some unusualness to the appearance of a house ad.
What I’ve done is configure a number of “blank” ads (that is to say, ``) which mimics the percentage I want. So if I have non-blank ads, I create 9 “blank” ads. People see an ad about 25% of the time (in the places where I have ads configured, etc), and when an ad appears.
I’d love to ditch my “blank” ads though, and just set this setting to 25%.
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### Author:  [@sam](https://meta.discourse.org/u/sam)
#### Post date: [February 7, 2024, 9:06pm UTC](https://meta.discourse.org/t/allow-reducing-house-ad-frequency/294597/2 "2024-02-07T21:06:26Z")
I am not sure it can, but it seems like a very nice and reasonable request for the plugin!
I let the team who own this know and they can see where they can slot into schedule.