Not sure if that argument holds much weight and yeah maybe if the cost was reasonable but with the price of your primary hosting, plus themes + every other cost to run a site plus this…? you see how it quickly becomes unsustainable.
Hopefully they figure out how to make it affordable and people friendly,otherwise like all else someone else will come with the 2.0 and do so thus rendering it like blockbuster…Yeah remember them 
It definitely scores 9.5 for features but 0 for user implementation.