# Case Study: How We Gave Brand Loyalty a Community

**URL:** https://meta.discourse.org/t/case-study-how-we-gave-brand-loyalty-a-community/401093
**Category:** Blog
**Created:** [April 20, 2026, 11:00pm UTC](https://meta.discourse.org/t/case-study-how-we-gave-brand-loyalty-a-community/401093 "2026-04-20T23:00:43Z")
**Posts on this page:** 1
**Page:** 1

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### Author: ![system](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/system/32/443519_2.png) [@system](https://meta.discourse.org/u/system)
#### Post date: [April 20, 2026, 11:00pm UTC](https://meta.discourse.org/t/case-study-how-we-gave-brand-loyalty-a-community/401093/1 "2026-04-20T23:00:44Z")

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A high-end lingerie brand found in malls across America needed a new loyalty program: a tiered system offering perks and rewards for increasing customer engagement, but they also wanted something deeper than points and badges, a place where their customers could actually talk to each other.

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This is a companion discussion topic for the original entry at [https://blog.discourse.org/2026/04/case-stuhow-we-gave-brand-loyalty-a-community](https://blog.discourse.org/2026/04/case-stuhow-we-gave-brand-loyalty-a-community)