# Dropping ad revenue

**URL:** <https://meta.discourse.org/t/dropping-ad-revenue/152165>\
**Category:** Support\
**Created:** [May 3, 2020, 5:52pm UTC](https://meta.discourse.org/t/dropping-ad-revenue/152165 "2020-05-03T17:52:30Z")\
**Posts on this page:** 1\
**Showing post:** 54

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**Author:** ![Chandra](https://avatars.discourse-cdn.com/v4/letter/c/57b2e6/32.png) [@Chandra](https://meta.discourse.org/u/Chandra)\
**Post date:** [May 27, 2020, 6:06pm UTC](https://meta.discourse.org/t/dropping-ad-revenue/152165/54 "2020-05-27T18:06:09Z")

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I compared the ad reports between two periods - in the old forum (2017) and discourse.

It looks like a combination of several factors are at work.

- A tenth of the earnings is THE problem of course.
- Fewer page views that never got back to the old numbers
- Even fewer impressions (the result of some blanks?).
- A quarter of page views but only a sixth of clicks - clicks’ drop is steeper.
- Lower CTR - why?
- Lower CPC - did it generally go down over the years?

| | Old | Discourse |
| --- | --- | --- |
| Earnings | 10x | x |
| Page Views | 4x | x |
| Impressions | 5x | x |
| Clicks | 6x | x |
| CTR | 1.5x | x |
| CPC | 2x | x |
| Page RPM | 3x | x |
| Impression RPM | 2x | x |

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_[View the full topic](https://meta.discourse.org/t/dropping-ad-revenue/152165)._