Filter Out Admin Users from Google Tag Manager Script

[chrismalone]

Does anyone know a way to filter out Admin user activity from being counted in Google Analytics (through Google Tag Manager)? Thanks for your help.

[jahan_gagan]

Here’s how you can achieve this:

1. Create a Theme Component

• Add a custom theme component to push an isAdmin flag to the dataLayer

2. Configure Google Tag Manager

• In GTM, create a new Data Layer Variable:
  • Name: isAdmin
  • Data Layer Variable Name: isAdmin
• In your pageview or analytics tags, add a trigger condition so the tag fires only when isAdmin is not true.

3. Result:

• Admin user page views will not show up in GA reports as long as the trigger condition excludes them.

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[chrismalone]

Thank you so much! Much gratitude!