# General Marketing Strategies?

**URL:** <https://meta.discourse.org/t/general-marketing-strategies/69295>\
**Category:** Community Building\
**Created:** [03.Сентябрь.2017 19:41:40 UTC](https://meta.discourse.org/t/general-marketing-strategies/69295 "2017-09-03T19:41:40Z")\
**Posts on this page:** 1\
**Showing post:** 2

<div class="post-metadata">

**Author:** ![HAWK](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/hawk/32/86627_2.png) [@HAWK](https://meta.discourse.org/u/HAWK)\
**Post date:** [03.Сентябрь.2017 23:13:22 UTC](https://meta.discourse.org/t/general-marketing-strategies/69295/2 "2017-09-03T23:13:22Z")

</div>

Here are a whole lot of ideas that may or may not work, depending on your organisation.

- Build **partnerships** or symbiotic relationships with other communities (e.g. find related communities and have them send members your way for specialised information)
- Find **guest blogging** opportunities (leveraging someone else’s audience). Tools like [Followerwonk](https://moz.com/followerwonk/) scan Twitter profiles and can help you to target appropriate people to approach.
- Build your **personal brand** and become a thought leader in your niche so that people actively seek you out.
- **Redirect existing traffic** from other real estate (examine traffic to the rest of your site and put community CTAs on high traffic yielding pages.
- Not a huge fan of this one, but leveraging **social media** (either through posting or ads) is a successful strategy for some brands.
- Incentivise **referrals** (limit this to TLs so you don’t get a whole lot of crap and build in retention gates so that people get further incentives if people hit engagement targets).
- Host **online events** on popular topics and gate follow up information within the community.
- Offer **partnership badges** to organisations that you have close relationships with to put on their site, linking back to yours.
- Take advantage of **reciprocity** and link to other blogs in your content (the more influential, the better).
- Implement an **automated onboarding series** of emails that go out each week for 4 weeks. This will help to optimise your new – engagement member conversion rate.

And lastly, here is a list of Growth resources that I put together in a past role [growth [The Knowledge]](https://www.feverbee.com/knowledgebase/doku.php?id=growth)

Let me know if you want clarification of any of the above.

---

_[View the full topic](https://meta.discourse.org/t/general-marketing-strategies/69295)._