# How are you using marketing automation to drive engagement?

**URL:** <https://meta.discourse.org/t/how-are-you-using-marketing-automation-to-drive-engagement/94536>\
**Category:** Community Building\
**Created:** [August 12, 2018, 7:27pm UTC](https://meta.discourse.org/t/how-are-you-using-marketing-automation-to-drive-engagement/94536 "2018-08-12T19:27:18Z")\
**Posts on this page:** 1\
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**Author:** ![John\_Waltrip1](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/john_waltrip1/32/98972_2.png) [@John\_Waltrip1](https://meta.discourse.org/u/John_Waltrip1)\
**Post date:** [August 12, 2018, 7:27pm UTC](https://meta.discourse.org/t/how-are-you-using-marketing-automation-to-drive-engagement/94536/1 "2018-08-12T19:27:18Z")

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We’re using Active Campaign, which we just recently configured to Discourse through zapier webhooks. Right now it’s just creating forum member emails in Active Campaign with a forum member tag. While Discourse out of the box already does a great job at rewarding members through the badge system, it seems like there’s more that could be done to automate some basic user engagement with an email marketing automation platform in place.

How are you driving engagement through automation?

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_[View the full topic](https://meta.discourse.org/t/how-are-you-using-marketing-automation-to-drive-engagement/94536)._