# How Coinbase Uses Discourse to Educate Customers and Improve SEO

**URL:** https://meta.discourse.org/t/how-coinbase-uses-discourse-to-educate-customers-and-improve-seo/37863
**Category:** Blog
**Created:** [2016 年 1 月 13 日午前 12:00 UTC](https://meta.discourse.org/t/how-coinbase-uses-discourse-to-educate-customers-and-improve-seo/37863 "2016-01-13T00:00:04Z")
**Posts on this page:** 1
**Showing post:** 8

<div class="post-metadata">

### Author: ![john\_mardlin](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/john_mardlin/32/115622_2.png) [@john\_mardlin](https://meta.discourse.org/u/john_mardlin)
#### Post date: [2016 年 1 月 15 日午前 3:03 UTC](https://meta.discourse.org/t/how-coinbase-uses-discourse-to-educate-customers-and-improve-seo/37863/8 "2016-01-15T03:03:11Z")

</div>

> [@bradydowling](#):
>
> as well and we’ll probably just move forward, copying your approach with “feedback” buttons on the bottom that link to hidden docs.

Go nuts.

It was a lot of work at first, but we eventually found some tricks to simplifying the process. The key was instead of manually creating a new topic, we made use of the `/newtopic` [URL feature](https://meta.discourse.org/t/compose-a-new-pre-filled-topic-via-url/28074), and built a spreadsheet of all our KB articles:

 ![](https://global.discourse-cdn.com/meta/original/3X/f/e/feca63707286186a0ea3b044dfa3d937e91e94e1.png)

Hopefully that’s enough to help you reverse engineer the process. 😄

To @cregox, SEO was actually more of a pleasant side effect. I typically think of SEO as a marketing tactic, although for us it’s almost entirely SEO for people to help themselves. Though really the lines behind customers service and marketing are blurring, and both are good things to have. 📈

---

_[View the full topic](https://meta.discourse.org/t/how-coinbase-uses-discourse-to-educate-customers-and-improve-seo/37863)._