# כיצד Discourse גדלה ל-10 מיליון דולר ARR עם איש מכירות אחד בלבד
**URL:** https://meta.discourse.org/t/how-discourse-scaled-to-10m-arr-with-only-1-salesperson/259066
**Category:** Blog
**Created:** [22 במרץ, 2023, 4:24pm UTC](https://meta.discourse.org/t/how-discourse-scaled-to-10m-arr-with-only-1-salesperson/259066 "2023-03-22T16:24:28Z")
**Posts on this page:** 10
**Page:** 1
### Author:  [@HAWK](https://meta.discourse.org/u/HAWK)
#### Post date: [22 במרץ, 2023, 4:24pm UTC](https://meta.discourse.org/t/how-discourse-scaled-to-10m-arr-with-only-1-salesperson/259066/1 "2023-03-22T16:24:28Z")
It all began in 2013 with a vision – and a small team of engineers building a product that would disrupt the rapidly stagnating online forum space. While we didn’t specifically call it out at the time, we were going to market with a product-led sales strategy that we nurtured to a point where it became a fully blown growth strategy which sustained us for the next decade.
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This is a companion discussion topic for the original entry at [https://blog.discourse.org/2023/03/how-discourse-scaled-to-10m-arr-with-only-1-salesperson/](https://blog.discourse.org/2023/03/how-discourse-scaled-to-10m-arr-with-only-1-salesperson/)
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### Author:  [@not-ethan](https://meta.discourse.org/u/not-ethan)
#### Post date: [22 במרץ, 2023, 4:32pm UTC](https://meta.discourse.org/t/how-discourse-scaled-to-10m-arr-with-only-1-salesperson/259066/2 "2023-03-22T16:32:02Z")
I didnt realize Discourse is worth 10m! And I didn’t even realise you had a “salesmen” and thought everybody does a little bit of it.
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### Author:  [@MarcP](https://meta.discourse.org/u/MarcP)
#### Post date: [22 במרץ, 2023, 4:41pm UTC](https://meta.discourse.org/t/how-discourse-scaled-to-10m-arr-with-only-1-salesperson/259066/3 "2023-03-22T16:41:47Z")
That are nice numbers. Wasn’t aware of this as well. Anyways always enjoying the blogs, very insightful and nice to read.
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### Author:  [@merefield](https://meta.discourse.org/u/merefield)
#### Post date: [22 במרץ, 2023, 5:56pm UTC](https://meta.discourse.org/t/how-discourse-scaled-to-10m-arr-with-only-1-salesperson/259066/4 "2023-03-22T17:56:47Z")
> [@not-ethan](#):
>
> I didnt realize Discourse is worth 10m!
That’s not a value, it’s an annual revenue number
Presumably the company value is at least an order of magnitude greater?
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### Author:  [@david](https://meta.discourse.org/u/david)
#### Post date: [22 במרץ, 2023, 6:11pm UTC](https://meta.discourse.org/t/how-discourse-scaled-to-10m-arr-with-only-1-salesperson/259066/5 "2023-03-22T18:11:37Z")
In this case ARR refers to [“Annual Recurring Revenue”](https://en.m.wikipedia.org/wiki/Revenue_stream#Recurring_revenue)
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### Author:  [@MarcP](https://meta.discourse.org/u/MarcP)
#### Post date: [22 במרץ, 2023, 6:26pm UTC](https://meta.discourse.org/t/how-discourse-scaled-to-10m-arr-with-only-1-salesperson/259066/6 "2023-03-22T18:26:35Z")
> [@merefield](#):
>
> Presumably the company value is at least an order of magnitude greater?
For SaaS companies averaging a 10x from ARR, assuming growth rate is at least 1 and NRR (Net Revenue Retention) is 1 (both are probably higher), that would be 100mm+ valuation, never realized this actually, go Discourse!
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### Author:  [@HAWK](https://meta.discourse.org/u/HAWK)
#### Post date: [22 במרץ, 2023, 9:52pm UTC](https://meta.discourse.org/t/how-discourse-scaled-to-10m-arr-with-only-1-salesperson/259066/7 "2023-03-22T21:52:09Z")
> [@not-ethan](#):
>
> I didnt realize Discourse is worth 10m! And I didn’t even realise you had a “salesmen” and thought everybody does a little bit of it.
As the others mentioned above, we’re worth a lot more than that! $10M is our annual recurring revenue (i.e. the revenue we make each year at the current time). And you’re correct that we all do a lot of it, but I was focused on Enterprise level sales negotiations, hence the one salesperson.
Thanks for the kind words, everyone!
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### Author:  [@papyrophilia](https://meta.discourse.org/u/papyrophilia)
#### Post date: [23 במרץ, 2023, 1:59am UTC](https://meta.discourse.org/t/how-discourse-scaled-to-10m-arr-with-only-1-salesperson/259066/8 "2023-03-23T01:59:47Z")
Nobody does it like Discourse. Y’all are the GOAT compared to any other platforms I’ve used–and improving all the time. Thanks to all!
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### Author:  [@Ali\_Greer](https://meta.discourse.org/u/Ali_Greer)
#### Post date: [4 ביולי, 2023, 5:02pm UTC](https://meta.discourse.org/t/how-discourse-scaled-to-10m-arr-with-only-1-salesperson/259066/9 "2023-07-04T17:02:17Z")
Impressive growth achieved by Discourse with a product-led sales strategy. Sustained success over a decade with a small team of engineers.
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### Author:  [@satonotdead](https://meta.discourse.org/u/satonotdead)
#### Post date: [4 ביולי, 2023, 5:40pm UTC](https://meta.discourse.org/t/how-discourse-scaled-to-10m-arr-with-only-1-salesperson/259066/10 "2023-07-04T17:40:05Z")
Kudos for the team!
I’m a super random guy but I only recognize value at companies and foundations started with a real purpose, builded with heavy work and focus on that 🙏