# How to monetize a Discourse instance?

**URL:** <https://meta.discourse.org/t/how-to-monetize-a-discourse-instance/24316>\
**Category:** Community Building\
**Created:** [22 Janeiro , 2015 16:27 UTC](https://meta.discourse.org/t/how-to-monetize-a-discourse-instance/24316 "2015-01-22T16:27:38Z")\
**Posts on this page:** 1\
**Showing post:** 6

<div class="post-metadata">

**Author:** ![CharlesWil](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/charleswil/32/36694_2.png) [@CharlesWil](https://meta.discourse.org/u/CharlesWil)\
**Post date:** [24 Janeiro , 2015 20:05 UTC](https://meta.discourse.org/t/how-to-monetize-a-discourse-instance/24316/6 "2015-01-24T20:05:55Z")

</div>

This is interesting! 😊  
It just goes to show banner ad’s are not as effective as they used to be

> **[Analysis: What Future For Google's Troubled $12.7bn AdSense Network?](https://www.siliconvalleywatcher.com//www.siliconvalleywatcher.com/analysis-what-future-for-googles-troubled-127bn-adsense-network/)**
>
> Google's latest quarterly financial report shows problems in its AdSense network, which was responsible for 29% of last year's $43.7 billion in revenues. It means a lot less money for Google's network of publishing partners, such as the New York...

**Google’s Troubled $12.7bn AdSense Network?**  
[![](https://global.discourse-cdn.com/meta/original/3X/c/e/ce21b39c22e0933a79e8aa0463d0487d34d20359.png)](http://www.siliconvalleywatcher.com/mt/archives/2013/10/analysis_what_future.php)

> \*Google’s latest quarterly financial report shows problems in its AdSense network, which was responsible for 29% of last year’s $43.7 billion in revenues.

> It means a lot less money for Google’s network of publishing partners, such as the New York Times.  
> Foremski’s Take: $GOOG’s Q3 report showed zero growth for AdSense compared with 22% yearly growth for its AdWords network.  
> Not only has yearly growth come to a stop but AdSense revenues have shrunk every quarter this year (see chart below).\*

[![](https://global.discourse-cdn.com/meta/original/3X/c/1/c1bbde5938cf9a1b28d29dfb5328ad6dbcf15ed3.png)](http://www.siliconvalleywatcher.com/mt/archives/2013/10/analysis_what_future.php)

> _The continuing plunge in AdSense is in sharp contrast to robust 20% revenue growth in 2012, which outpaced AdWords’ growth of 19%._

Matt Sanchez, CEO of San Francisco based ad network Say Media, recently warned that, “Mobile Is Killing Media.”

> _Digital publishing is headed off a cliff … There’s a five fold gap between mobile revenue and desktop revenue… What makes that gap even starker is how quickly it’s happening… On the industry’s current course, that’s a recipe for disaster._

We need a new form of advertising! 😊

---

_[View the full topic](https://meta.discourse.org/t/how-to-monetize-a-discourse-instance/24316)._