# How to preserve seo equity when merging multiple threads?

**URL:** https://meta.discourse.org/t/how-to-preserve-seo-equity-when-merging-multiple-threads/396497
**Category:** Support
**Tags:** seo
**Created:** [February 19, 2026, 12:58pm UTC](https://meta.discourse.org/t/how-to-preserve-seo-equity-when-merging-multiple-threads/396497 "2026-02-19T12:58:33Z")
**Posts on this page:** 1
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### Author: ![awesomerobot](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/awesomerobot/32/142900_2.png) [@awesomerobot](https://meta.discourse.org/u/awesomerobot)
#### Post date: [February 26, 2026, 7:06pm UTC](https://meta.discourse.org/t/how-to-preserve-seo-equity-when-merging-multiple-threads/396497/2 "2026-02-26T19:06:30Z")

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I think the best way to handle this is to setup a permalink. This can be done in `/admin/config/permalinks` (under the community section of the admin sidebar)

You’d set the deleted topic as the URL, and add the new topic ID.

 ![image](https://global.discourse-cdn.com/meta/original/4X/d/5/6/d568157f46f23553fadb91ce60e2c47ccf679c6b.png)

This creates a 301 redirect, which should help Google know where the content went.

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