# Optimising Discourse URLs

**URL:** <https://meta.discourse.org/t/optimising-discourse-urls/204974>\
**Category:** Support\
**Created:** [October 1, 2021, 2:49pm UTC](https://meta.discourse.org/t/optimising-discourse-urls/204974 "2021-10-01T14:49:48Z")\
**Posts on this page:** 1\
**Showing post:** 7

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**Author:** ![j127](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/j127/32/79093_2.png) [@j127](https://meta.discourse.org/u/j127)\
**Post date:** [October 1, 2021, 8:33pm UTC](https://meta.discourse.org/t/optimising-discourse-urls/204974/7 "2021-10-01T20:33:55Z")

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> [@Katherine](#):
>
> From my SEO understanding, extra URL subfolders push the content further away from the root domain, which dilutes the authority in Google’s eyes.

I don’t think that matters any more. It would be far more damaging to traffic if the URL structure were changed at this point.

> [@Jagster](#):
>
> Only the content in that URL matters. SEO includes a lot of pure folklore that supports only selling pitches of SEO consults

There is a lot of snake oil in the SEO industry, but it definitely works if done correctly. Content is just one of many on-site factors.

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