# SEO -- category name in topic slug?

**URL:** <https://meta.discourse.org/t/seo-category-name-in-topic-slug/92469>\
**Category:** Product Support\
**Created:** [July 16, 2018, 2:25pm UTC](https://meta.discourse.org/t/seo-category-name-in-topic-slug/92469 "2018-07-16T14:25:23Z")\
**Posts on this page:** 1\
**Showing post:** 4

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**Author:** ![awesomerobot](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/awesomerobot/32/142900_2.png) [@awesomerobot](https://meta.discourse.org/u/awesomerobot)\
**Post date:** [July 3, 2019, 9:07pm UTC](https://meta.discourse.org/t/seo-category-name-in-topic-slug/92469/4 "2019-07-03T21:07:16Z")

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The algorithms are all a black box, but [What Is A URL And Why Do They Matter For SEO? - Moz](https://moz.com/learn/seo/url) says

> While using a URL that includes keywords _can_ improve your site’s search visibility, URLs themselves generally do not have a major impact on a page’s ability to rank. So, while it’s worth thinking about, don’t create otherwise unuseful URLs simply to include a keyword in them.

We already send a few strong signals for categories in addition to what’s on the page (and based on the site hierarchy, Google also knows that this support topic is linked to from the `meta.discourse.org/c/support`).

Like @Falco said, we added the category to page titles, but we do also have appropriate [schema.org](http://schema.org) markup that contains categories in the [breadcrumb](https://schema.org/breadcrumb).

All these signals are strong enough that Google includes the category breadcrumb in search results _instead_ of the full URL:

 ![38%20PM](https://global.discourse-cdn.com/meta/original/3X/2/d/2ddc5eb2d3886b6572ef4495204b52f620c5a244.png)

Considering Google already knows that the example link above is within the howto page hierarchy, I would be surprised if the category in the URL would make any difference.

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