# SEO issue: slug names for topics should never change on title changes

**URL:** <https://meta.discourse.org/t/seo-issue-slug-names-for-topics-should-never-change-on-title-changes/162580>\
**Category:** Product Support\
**Created:** [August 31, 2020, 4:43pm UTC](https://meta.discourse.org/t/seo-issue-slug-names-for-topics-should-never-change-on-title-changes/162580 "2020-08-31T16:43:17Z")\
**Posts on this page:** 1\
**Showing post:** 9

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**Author:** ![justin](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/justin/32/157614_2.png) [@justin](https://meta.discourse.org/u/justin)\
**Post date:** [March 17, 2022, 10:01pm UTC](https://meta.discourse.org/t/seo-issue-slug-names-for-topics-should-never-change-on-title-changes/162580/9 "2022-03-17T22:01:18Z")

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In a lot of regards, renaming a topic and the URL changing isn’t a major issue because it redirects properly. Topic routing is based on topic id, so even if you type in `https://meta.discourse.org/t/donk/162580`, you still get to this topic. That topic id will not change from any user interaction on the site.

If the URL 404’ed, sure, SEO and social would be a problem, but it doesn’t – it redirects and Google will properly update the URL.

We do recommend all community managers update titles to accurately reflect the contents of the discussion. This is good for both SEO (as the biggest factor in ranking is matching search intent with page contents) and discovery/participation within the community itself.

For more on how we think about SEO:

> **[Handling SEO for Discourse Communities](https://blog.discourse.org/2021/11/discourse-forum-seo/)**
>
> If you are concerned about how your community is performing in search engine results (SEO), there are a number of questions to keep in mind when looking to optimize your community software of choice. We frequently get asked questions in our support...

> **[8 Tips to Improve Your Community’s SEO](https://blog.discourse.org/2021/10/forum-seo/)**
>
> Helping people find your community takes time and patience. It also takes a little knowledge about search engines, how they work, and how people locate your community through them. In this article, we’re going to demystify the basics of SEO and how...

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_[View the full topic](https://meta.discourse.org/t/seo-issue-slug-names-for-topics-should-never-change-on-title-changes/162580)._
