# Anmeldungen in Google Analytics verfolgen

**URL:** https://meta.discourse.org/t/track-sign-ups-on-google-analytics/96746
**Category:** Data & reporting
**Tags:** analytics
**Created:** [8. September 2018 um 18:08 UTC](https://meta.discourse.org/t/track-sign-ups-on-google-analytics/96746 "2018-09-08T18:08:56Z")
**Posts on this page:** 10
**Page:** 1

<div class="post-metadata">

### Author: ![Henry\_Cooper](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/henry_cooper/32/97503_2.png) [@Henry\_Cooper](https://meta.discourse.org/u/Henry_Cooper)
#### Post date: [8. September 2018 um 18:08 UTC](https://meta.discourse.org/t/track-sign-ups-on-google-analytics/96746/1 "2018-09-08T18:08:56Z")

</div>

How could I track sign-ups on Google Analytics?

I took a look at this post, but didn’t understand what the code meant, or where I should be adding it.

> [@How to track user registration with gAnalytics](https://meta.discourse.org/t/how-to-track-user-registration-with-ganalytics/38007/2):
>
> User Signup confirmation page – /users/account-created now have Google Analytics tracking script, as per:

I am aware that users get sent to a page after signing-up via EMAIL, which I can use to track sign ups. Although, when users sign up using another social platform (Facebook, Twitter, etc..) they are not redirected to any URL

So could someone please explain to me how to do this. Thanks

---

<div class="post-metadata">

### Author: ![jameshahnii](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/jameshahnii/32/108982_2.png) [@jameshahnii](https://meta.discourse.org/u/jameshahnii)
#### Post date: [8. September 2018 um 21:03 UTC](https://meta.discourse.org/t/track-sign-ups-on-google-analytics/96746/2 "2018-09-08T21:03:26Z")

</div>

Your best bet here is going to be firing Google Analytics through Tag Manager and configuring event triggers. Here is a good tutorial on Medium.

[https://medium.com/analytics-for-humans/how-to-track-events-on-your-website-with-google-tag-manager-c9c4a510c77c](https://medium.com/analytics-for-humans/how-to-track-events-on-your-website-with-google-tag-manager-c9c4a510c77c)

---

<div class="post-metadata">

### Author: ![Mittineague](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/mittineague/32/114259_2.png) [@Mittineague](https://meta.discourse.org/u/Mittineague)
#### Post date: [8. September 2018 um 21:37 UTC](https://meta.discourse.org/t/track-sign-ups-on-google-analytics/96746/3 "2018-09-08T21:37:40Z")

</div>

I’m wondering what is missing from the Admin Dashboard numbers for new accounts that GA would provide.

---

<div class="post-metadata">

### Author: ![jameshahnii](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/jameshahnii/32/108982_2.png) [@jameshahnii](https://meta.discourse.org/u/jameshahnii)
#### Post date: [8. September 2018 um 22:10 UTC](https://meta.discourse.org/t/track-sign-ups-on-google-analytics/96746/4 "2018-09-08T22:10:45Z")

</div>

There are countless use cases around why someone would want to achieve this. A few that come to mind right away…

1. Tracking conversion paths: _“How long does it take for a registration at `discourse.example.com` to translate into a sale at `example.com`? Is it 6 months? How can we make it 3?”_
2. Initial time on site: _“How long do new users spend on the site after initial registration? Is it just 2 minutes? Our most engaged users spent an average of 20 minutes, and visited x, y, z pages. Maybe we need to route new users to those pages first?”_
3. New Member Acquisition: _“We are spending $200/day on Google Adwords to promote the new forum. What is our return on the investment? Is the ad converting on the first visit? How many on the second, third, fourth? … Okay, looks like it take “X” impressions to lead to one conversion. Do we need to adjust our ad copy? Should we test different colors on the landing page? What do those demographics look like anyway?”_

Those come to mind right away, but I could think of several dozen other reasons someone would want this data integrated directly into Google Analytics instead of just looking at the admin dashboard. Don’t get me wrong, the dashboard is a great 50,000 foot view. The data there works for high-level look at your forum. I can see us using it to put together C-Level reports for enterprise customers. But if you’re on the front line and need to translate data into actionable insights that lead to business outcomes you can report up to the C-Suite, unifying this data into Google Analytics makes perfect sense.

Here’s a solid article I found that offers a bit more context, along with links to custom reports you can import into your Google Analytics account.

> **[Best Custom Google Analytics Reports ᐉ Ninjareports.com](https://ninjareports.com/17-custom-google-analytics-reports/)**
>
> Custom Google Analytics reports can show you several things about your website or business that can help increase your overall ROI and website usability. Some of the biggest online marketers in the world have created custom Google Analytics reports...

---

<div class="post-metadata">

### Author: ![merefield](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/merefield/32/176214_2.png) [@merefield](https://meta.discourse.org/u/merefield)
#### Post date: [9. September 2018 um 06:41 UTC](https://meta.discourse.org/t/track-sign-ups-on-google-analytics/96746/5 "2018-09-09T06:41:00Z")

</div>

Desktop vs Mobile consumption?

> [@Statistics to breakdown mobile page views vs desktop/tablet](https://meta.discourse.org/t/statistics-to-breakdown-mobile-page-views-vs-desktop-tablet/93210/2):
>
> Are you running Google Analytics? Would this not be something you would get from there?

---

<div class="post-metadata">

### Author: ![ufukayyildiz](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/ufukayyildiz/32/217157_2.png) [@ufukayyildiz](https://meta.discourse.org/u/ufukayyildiz)
#### Post date: [16. März 2019 um 14:13 UTC](https://meta.discourse.org/t/track-sign-ups-on-google-analytics/96746/6 "2019-03-16T14:13:08Z")

</div>

@Henry_Cooper Did you find any solution ? Thanks

---

<div class="post-metadata">

### Author: ![Sam\_Gane](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/sam_gane/32/177023_2.png) [@Sam\_Gane](https://meta.discourse.org/u/Sam_Gane)
#### Post date: [16. April 2020 um 08:48 UTC](https://meta.discourse.org/t/track-sign-ups-on-google-analytics/96746/7 "2020-04-16T08:48:39Z")

</div>

Ich versuche, die Registrierungserfassung in GA einzurichten. Ich habe im GA-Zielsetup /users/account-created ausprobiert. In einem Beitrag von 2016 schreibt @techAPJ, dass die GA-Erfassung auf folgende Seiten angewendet wurde:

`/users/account-created`, `/users/activate-account` und `users/password-reset`.

Keiner dieser Einträge liefert seit 7 Tagen, in denen wir Registrierungen hatten, Ergebnisse.

---

<div class="post-metadata">

### Author: ![ufukayyildiz](https://sea3.discourse-cdn.com/meta/user_avatar/meta.discourse.org/ufukayyildiz/32/217157_2.png) [@ufukayyildiz](https://meta.discourse.org/u/ufukayyildiz)
#### Post date: [22. April 2020 um 22:50 UTC](https://meta.discourse.org/t/track-sign-ups-on-google-analytics/96746/8 "2020-04-22T22:50:38Z")

</div>

Schau dir Henrys Beitrag an. Haben sie sich per direkter E-Mail oder über ein soziales Konto registriert?

> [@Henry\_Cooper](#):
>
> Mir ist bekannt, dass Nutzer nach der Anmeldung per E-MAIL auf eine Seite weitergeleitet werden, die ich zur Verfolgung von Anmeldungen nutzen kann. Allerdings werden Nutzer, die sich über eine andere soziale Plattform (Facebook, Twitter, etc.) anmelden, nicht auf eine URL weitergeleitet.

---

<div class="post-metadata">

### Author: ![afdy](https://avatars.discourse-cdn.com/v4/letter/a/e99b99/32.png) [@afdy](https://meta.discourse.org/u/afdy)
#### Post date: [29. Januar 2021 um 16:26 UTC](https://meta.discourse.org/t/track-sign-ups-on-google-analytics/96746/9 "2021-01-29T16:26:02Z")

</div>

Hey Sam, hast du für dieses Problem schon eine Lösung gefunden? Ich stecke beim selben Problem fest! 😭

Ich habe versucht, Google Analytics / Tag Manager zu verwenden, aber es scheint, als würde kein Ereignis für die Registrierung ausgelöst.

---

<div class="post-metadata">

### Author: ![401Ott](https://avatars.discourse-cdn.com/v4/letter/4/4da419/32.png) [@401Ott](https://meta.discourse.org/u/401Ott)
#### Post date: [9. März 2021 um 20:00 UTC](https://meta.discourse.org/t/track-sign-ups-on-google-analytics/96746/10 "2021-03-09T20:00:52Z")

</div>

Ich konnte einen Workaround umsetzen, indem ich GTM-Event-Tags in die Social-Media-Icons eingebettet habe. Es war zwar keine _echte_ Anmeldung, da noch ein paar weitere Schritte ausstehen, aber es lieferte mir zumindest etwas Einblicke – besser als gar nichts.

Anfangs waren die Zahlen recht genau, doch mittlerweile liegen sie weit daneben. Ich frage mich, ob Bots oder Skripte diese Social-Media-Buttons anklicken (ohne sich anzumelden). Es scheint auch nicht so, als würden potenzielle Mitglieder den Anmeldeprozess einfach abbrechen.

Ich weiß, dass das nicht wirklich hilfreich ist, aber es wäre großartig, wenn es eine bessere Lösung für das Conversion-Tracking gäbe.
