在 Google Analytics 中跟踪注册

社区 数据与报告
1

How could I track sign-ups on Google Analytics?

I took a look at this post, but didn’t understand what the code meant, or where I should be adding it.

I am aware that users get sent to a page after signing-up via EMAIL, which I can use to track sign ups. Although, when users sign up using another social platform (Facebook, Twitter, etc…) they are not redirected to any URL

So could someone please explain to me how to do this. Thanks

2

Your best bet here is going to be firing Google Analytics through Tag Manager and configuring event triggers. Here is a good tutorial on Medium.

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3

I’m wondering what is missing from the Admin Dashboard numbers for new accounts that GA would provide.

4

There are countless use cases around why someone would want to achieve this. A few that come to mind right away…

  1. Tracking conversion paths: “How long does it take for a registration at discourse.example.com to translate into a sale at example.com? Is it 6 months? How can we make it 3?”
  2. Initial time on site: “How long do new users spend on the site after initial registration? Is it just 2 minutes? Our most engaged users spent an average of 20 minutes, and visited x, y, z pages. Maybe we need to route new users to those pages first?”
  3. New Member Acquisition: “We are spending $200/day on Google Adwords to promote the new forum. What is our return on the investment? Is the ad converting on the first visit? How many on the second, third, fourth? … Okay, looks like it take “X” impressions to lead to one conversion. Do we need to adjust our ad copy? Should we test different colors on the landing page? What do those demographics look like anyway?”

Those come to mind right away, but I could think of several dozen other reasons someone would want this data integrated directly into Google Analytics instead of just looking at the admin dashboard. Don’t get me wrong, the dashboard is a great 50,000 foot view. The data there works for high-level look at your forum. I can see us using it to put together C-Level reports for enterprise customers. But if you’re on the front line and need to translate data into actionable insights that lead to business outcomes you can report up to the C-Suite, unifying this data into Google Analytics makes perfect sense.

Here’s a solid article I found that offers a bit more context, along with links to custom reports you can import into your Google Analytics account.

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5

Desktop vs Mobile consumption?

6

@Henry_Cooper Did you find any solution ? Thanks

7

我试图在 Google Analytics 中设置注册追踪。在 GA 目标设置中，我尝试了 /users/account-created。根据 2016 年 @techAPJ 发布的一篇帖子，GA 追踪已应用于以下页面：

/users/account-created、/users/activate-account 和 /users/password-reset。

然而，过去 7 天内尽管有用户注册，这些页面均未返回任何结果。

8

看看 Henry 的帖子。他们是直接通过电子邮件注册的，还是通过社交账号注册的？

9

嘿，Sam，你找到这个问题的解决方案了吗？我也卡在这个问题上了！：sob:

我尝试过使用 Google Analytics 和 Tag Manager，但注册事件似乎没有触发。

10

我通过触发嵌入在社交图标中的 GTM 事件标签实现了临时解决方案。这并非真正的注册，因为还需要完成几个步骤，但它至少提供了一些有价值的洞察。

起初数据相当准确，但现在数字偏差很大，我怀疑是否有机器人或脚本在点击这些社交按钮（却并未完成注册）。看起来也不像是潜在会员在注册过程中放弃。

我知道这帮不上什么忙，但如果能有更好的转化追踪解决方案那就太好了。