Error when installing Advertising

[R2BB1T]

I’m trying to install House Ads, I take it from GitHub - discourse/discourse-adplugin: Official Discourse Advertising Plugin. Install & Start Serving Ads on Your Discourse Forum
and it gives me an error

[Lilly]

You need to follow these instructions for plugins. you can’t install them the same way as theme components.

Install plugins on a self-hosted site

This guide assumes that you have a self-hosted standard installation. We only support the standard method of install here, so these instructions assume you have a standard install. This guide only applies to self-hosted Discourse instances. If you are using a managed hosting service, the available plugins are controlled by your hosting provider. For example, on our hosting these specific plugins are available by hosting tier. In this tutorial, we’ll install the Discours…