Google will be treating nofollow links differently

Google announced that it will not be treating the rel="nofollow" attribute as a signal any more, but as a hint. The background is that so many CMS’es are designating every link as nofollow.

They’re introducing two new hints: ugc for user generated content and sponsored for paid links.
For the UGC, they’re explicitly mentioning forums.

My opinion is that this is a big step forward, since the vast use of nofollow was killing the idea behind PageRank.

Full announcement here: https://webmasters.googleblog.com/2019/09/evolving-nofollow-new-ways-to-identify.html

15개의 좋아요

Changing the code to use “nofollow ugc” seems like a fairly straightforward and safe thing for Discourse to do.

The above is my personal opinion and not necessarily that of Google, LLC

3개의 좋아요

It it valid to use both? Should it just be “ugc” now? I am unclear.

From that blog’s FAQ:

Can I use more than one rel value on a link?
Yes, you can use more than one rel value on a link. For example, rel=“ugc sponsored” is a perfectly valid attribute which hints that the link came from user-generated content and is sponsored. It’s also valid to use nofollow with the new attributes – such as rel=“nofollow ugc” – if you wish to be backwards-compatible with services that don’t support the new attributes.

3개의 좋아요

What “services” support nofollow other than Google?

2개의 좋아요

Baidu, Yandex supports nofollow

Bing, as a hint

https://twitter.com/facan/status/1171477716673032192

8개의 좋아요

이 작업을 @eviltrout에게 할당해 주시겠어요? 매우 매우 단순한 변경 사항, 거의 교정 수준인 것 같습니다.

4개의 좋아요

안녕하세요 @Roman, 이건 아마 쉬운 문제일 것 같은데 확인 좀 해주세요!

3개의 좋아요

이제 nofollow ugc를 사용하고 있습니다:

https://review.discourse.org/t/feature-use-the-ugc-rel-attribute-alongside-nofollow/6173

최신 Onebox 버전에서도 이를 사용하고 있습니다:

https://review.discourse.org/t/feature-use-the-ugc-rel-attribute/6170

11개의 좋아요

2.6.0.beta2에서 외부 링크에 rel="nofollow noopener"가 ugc 속성 없이 표시됩니다. 다른 분들도 같은 현상을 겪고 계신가요?

수정: meta에 최근 게시된 링크를 찾아봤는데, 여기서도 같은 상황인 것 같습니다: What is this line for in a Discourse forum's RSS feed? - #4 by Terrapop

ugc 속성도 안 보이나 보네, 확인해볼게.

3개의 좋아요

여기에서 수정했습니다:

https://review.discourse.org/t/fix-make-sure-rel-attributes-are-correctly-set-10645/15145

이제 링크가 올바르게 nofollow ugc를 사용합니다.

3개의 좋아요