How are you using marketing automation to drive engagement?

We’re using Active Campaign, which we just recently configured to Discourse through zapier webhooks. Right now it’s just creating forum member emails in Active Campaign with a forum member tag. While Discourse out of the box already does a great job at rewarding members through the badge system, it seems like there’s more that could be done to automate some basic user engagement with an email marketing automation platform in place.

How are you driving engagement through automation?

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Have you looked on FeverBee? There are examples of email marketing automation there for Discourse and other platforms.

And there are other useful topics on engagement. Here’s an example using Discourse data queries to drive engagement. It doesn’t specifically involve email marketing automation but it is a useful example and it could feed into an email marketing platform:

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BTW, you won’t have much luck looking for “data viewer”. It’s “data explorer

https://meta.discourse.org/c/plugin/data-explorer

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您好,我也在使用 Active Campaign,并试图找到一种方法将新的论坛成员添加到 AC 中的列表并触发欢迎自动化。您提到有一个 Zapier 网页钩子可以做到这一点。但在 Zapier 中,我看到的唯一可能的 Discourse 触发器是“创建新帖子”。

您能帮忙吗?您是如何完成这种集成的?

谢谢!

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抱歉回复晚了。您想做的事情很可能可以实现,但不能通过此处概述的 Discourse Zapier 集成实现:https://meta.discourse.org/t/using-the-zapier-discourse-zap-templates/121603/1。您需要使用此处概述的方法,将 Discourse 网页钩子指向 Zapier:https://meta.discourse.org/t/discourse-webhooks-and-zapier/56753。有关如何通过 Zapier 创建 Salesforce 线索的详细文档在此处:https://meta.discourse.org/t/create-a-salesforce-lead-via-zapier-when-a-user-signs-up-on-discourse/109301。将成员添加到您的 Active Campaign 列表的过程应该类似。

但我建议的方法存在一个问题。它依赖于 Discourse 用户事件网页钩子。每次用户登录、登出、确认电子邮件、创建、批准或更新时,都会触发该网页钩子。这意味着每次为用户触发网页钩子时,都会在 Zapier 中计为一个任务。根据您网站的繁忙程度,这可能会很快耗尽您 Zapier 计划中的所有可用任务。如果 Discourse 可以过滤用户事件网页钩子,使其仅在用户首次创建时触发,那将非常有用。这对于与 Active Campaign 和 Salesforce 等服务集成很有帮助。

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