How do you reconfigure a community for a new product launch?

Community Building
1

Hi Everyone - We launched a new product and I want to be able to reconfigure our current community to support that. If there has anyone who has had a similar experience, I would love to chat about how they went through that change.

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2

Did you already have multiple products?

Or is this also coincident with going from being a single product company to being a multiple product company?

3

What’s the motivator for reconfiguring the community?

I’d recommend working through an “audience venn diagram”. Are your current members the primary users of the new product, or are you inviting a whole new crowd?

What’s the relationship between the two products - are they part of one big suite, or totally separate tools?

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4

Thanks @mcwumbly for the question - the community was primarily built for 1 product and we are transitioning to having a second.

5

@noahl - the initial thought is to support both groups in one space. the audiences have similarities but the two different products are intended to have two different audiences achieve the same goal. They are two separate products at this time.