Is this a use case for user custom fields?

It is, but it has the advantage of being possible.

Yes, I am aware of at least one company that has hundreds or more sub-sites with at least two different sets of plugins at $100-$300/month. Others charge $20/month per site.

In case it’s not clear, you’re basically building a Discourse hosting company.

You’ll want 4-16GB of ram to start for, say, a few dozen sites.

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