Links are Left-to-Right by default: yaron reported a BiDi issue when adding a link with a Hebrew title in a right-to-left (RTL) direction. The link text was reversed. To bypass this, yaron added ‫ (RLE) at the beginning and ‬ (LRE) at the end of the title. shaib_il noted that using ‬ is correct, as it is the PDF (Pop Directional Format) character. shaib_il also helped to illustrate the issue by reformulating yaron’s example using small letters for LTR text and capitals for RTL text.
I was going to suggest using PDF rather than LRE to close off the right-to-left bit, but it turns out that ‬ actually is PDF…
AFAIK it is custom to present BiDi issues to a mostly-English-reading audience using small letters for the LTR text and capitals for the RTL. So Yaron’s example becomes: