Track sign-ups on Google Analytics

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1

How could I track sign-ups on Google Analytics?

I took a look at this post, but didn’t understand what the code meant, or where I should be adding it.

I am aware that users get sent to a page after signing-up via EMAIL, which I can use to track sign ups. Although, when users sign up using another social platform (Facebook, Twitter, etc..) they are not redirected to any URL

So could someone please explain to me how to do this. Thanks

2

Your best bet here is going to be firing Google Analytics through Tag Manager and configuring event triggers. Here is a good tutorial on Medium.

https://medium.com/analytics-for-humans/how-to-track-events-on-your-website-with-google-tag-manager-c9c4a510c77c

3

I’m wondering what is missing from the Admin Dashboard numbers for new accounts that GA would provide.

4

There are countless use cases around why someone would want to achieve this. A few that come to mind right away…

  1. Tracking conversion paths: “How long does it take for a registration at discourse.example.com to translate into a sale at example.com? Is it 6 months? How can we make it 3?”
  2. Initial time on site: “How long do new users spend on the site after initial registration? Is it just 2 minutes? Our most engaged users spent an average of 20 minutes, and visited x, y, z pages. Maybe we need to route new users to those pages first?”
  3. New Member Acquisition: “We are spending $200/day on Google Adwords to promote the new forum. What is our return on the investment? Is the ad converting on the first visit? How many on the second, third, fourth? … Okay, looks like it take “X” impressions to lead to one conversion. Do we need to adjust our ad copy? Should we test different colors on the landing page? What do those demographics look like anyway?”

Those come to mind right away, but I could think of several dozen other reasons someone would want this data integrated directly into Google Analytics instead of just looking at the admin dashboard. Don’t get me wrong, the dashboard is a great 50,000 foot view. The data there works for high-level look at your forum. I can see us using it to put together C-Level reports for enterprise customers. But if you’re on the front line and need to translate data into actionable insights that lead to business outcomes you can report up to the C-Suite, unifying this data into Google Analytics makes perfect sense.

Here’s a solid article I found that offers a bit more context, along with links to custom reports you can import into your Google Analytics account.

5

Desktop vs Mobile consumption?

6

@Henry_Cooper Did you find any solution ? Thanks

7

GA에서 가입(signup) 추적을 설정하려고 합니다. GA 목표 설정에서 /users/account-created를 시도해 보았습니다. 2016년 게시물에서 @techAPJ는 GA 추적이 다음 페이지에 적용되었다고 언급했습니다:

/users/account-created, /users/activate-account, users/password-reset 페이지입니다.

가입자가 있었던 지난 7일 동안 이 페이지들 중 어느 것도 결과를 반환하지 않고 있습니다.

8

헨리의 게시물을 확인해 보세요. 직접 이메일로 가입했나요, 아니면 소셜 계정으로 가입했나요?

9

샘, 이 문제의 해결책을 찾았어? 나도 같은 문제에 막혀 있거든! :sob:

구글 애널리틱스/태그 매니저를 사용해보았지만, 가입 이벤트가 트리거되지 않는 것 같아.

10

소셜 아이콘에 내장된 GTM 이벤트 태그를 발화시켜 우회적으로 처리할 수 있었습니다. 회원가입을 완료하려면 몇 가지 추가 단계가 남아있어 진짜 회원가입은 아니었지만, 아무것도 없는 것보다는 인사이트를 얻는 데 도움이 되었습니다.

하지만 처음에는 꽤 정확도가 좋았는데, 지금은 수치가 크게 어긋나서 봇이나 스크립트가 소셜 버튼을 클릭하고(회원가입은 하지 않고) 있는 건 아닌지 의문이 듭니다. 회원 후보들이 단순히 회원가입 과정을 중도 포기하고 있는 것처럼 보이지도 않습니다.

이 정보가 큰 도움이 되지 않을 수 있지만, 전환 추적에 더 나은 솔루션이 있다면 좋겠습니다.