I suspect you’re wanting to hear from people with more established communities than mine, but I’ll throw this out there.
There’s nothing stopping me from adding some features that are powered by AI to my Discourse site, but I’m interested in the features, not the fact that they’re powered by AI.
For example, semantic search and the ability to auto flag posts (so that they can later be reviewed by a human) are both features that I’d love to use. The ability to translate posts on the fly would also be useful.
Some examples of what I’m talking about in terms of marketing:
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when you translate text through Google, they don’t say “translate with AI,” they just offer to translate the text
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when you perform a search on Google, they don’t say “search with AI” even though AI is involved in returning the (currently not great) search results
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when Soundcloud suggest tags for an uploaded track, they don’t say “tag with AI,” the UI just suggests some tags - the end user isn’t encouraged to think about the (amazing) technology that allows the system to suggest appropriate tags based on an analysis of the uploaded track
Some AI related features, in particular anything related to chat bots, could be felt to go against the spirit of what online communities are all about. By grouping all the AI related features under the heading “Discourse AI,” you’re risking turning people away from features that happen to be powered by AI, but that also might be incredibly useful for their forums.
I’m not a marketing genius, so take all of the above with a grain of salt.