What is this "You need Discourse Socks"

[xiasummer]

Seems to be a plugin that supports ads. Seems to be quite neat.

discourse socks get our merch at cotton bureau.

I’m wondering how you achieved this? Should we use this ad plugin as a default?

[schleifer (Andrew Schleifer)]

That is the official ads plugin. There are many posts in this category about it: #plugin:advertising

https://github.com/discourse/discourse-adplugin

[codinghorror (Jeff Atwood)]

Yes we are dogfooding the plugin.

[Stephen]

I’ve been telling any friends who ask that the team has hit hard times, and is relying on their strong sock game to stay afloat