@Canapin Are you still able to reproduce this? I tried to reproduce this locally but couldn’t. The apostrophe is stripped from the search data so it should not have any effect on search.
discourse_development=# SELECT TO_TSVECTOR('english', 'New Lowe’s commercial with UniGeezer') @@ PLAINTO_TSQUERY('english', 'New Lowe’s commercial with UniGeezer');
?column?
----------
t
(1 row)
Are you able to point me to the site which you’re facing this problem so that I can get a repro? Thank you!