We have two kinds of ads:
- We use the official endorsed ad plugin to serve responsive AdSense ads.
- As mentioned elsewhere, we struck a deal with UpCloud.com premium hosting (highly recommended for Discourse, if I may say so), exchanging hosting credits for brand visibility. These we baked in to the theme. This provides UpCloud good visibility near the menu button and at the end of every page. This has the added benefit that local images are not blocked by AdBlockers, so they get their goods for every page view served. This customization is also published at our GitHub repo.