“通过电子邮件回复”是否会增加参与度？

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Continuing the discussion from Setup incoming emails :e-mail::

Has anyone measured the effect of the “reply via email” feature on user engagement, when it is enabled in a previously web-only community?

On the one hand, it can be expected to increase – since “reply via email” offers another, often easier means to contribute to a discussion. On the other hand, I wouldn’t be totally surprised if there was a negative effect, too – because of fewer visits to the site and, consequently, fewer opportunities to discover other interesting topics to contribute to.

So, I’m interested if anyone has been through enabling the “reply via email” on a previously web-only forum, and what were the results. Thank you.

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@iva I’m interested in this also. I’ve migrated a community that did not have this feature, and I’m afraid it’s provided more confusion than benefit.

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Personally we wouldn’t have selected discourse without this feature. My field sales teams used to be on a Google group, we split that group into multiple sub-categories owned by the product manager for that feature. Allowing them to answer via email was the norm, it reduces friction considerably and also serves as a reminder to check in on the community.

However, I haven’t published addresses to start conversations via email except on the internal side. I still want our end users coming to the community to start a question, that way the search and suggested titles can help solve the issue.

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That is very odd, because being able to reply via email opens up many worlds of new communication possibilities on so many devices. It’s essential.

Perhaps if you could elaborate on the specifics of your community audience and give some examples of why they find it “confusing”?

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Have you (or others reading this) found that reply by email increases engagement?

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It could be a bad ideea if you run ads and earn money from your forum, coz with every reply/post from email you lose a user visitor on your website. You won’t be able to display ads trough the email reply.

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I would say the vast majority of my engagement is via email, probably north of 75%.

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The answer to that question is fairly simple. The audience leans heavily to the >65 crowd and has been using a legacy forum that had only one bell and one whistle - few options and few benefits. It was the devil they knew.

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There is no reason you have to turn it on. If they like the web interface it’s easy enough to do it that way. For my guys they are all security sales engineers, email isn’t a technical hurdle and mailing list mode allows them to quickly jump in and answer questions.

Every community I’m on is a bit different. In your case you might want to do a write up and explain email is an optional way to participate and let people who want opt in.

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我今年全年都禁用了邮件回复功能，不确定是否要启用它。作为一项功能，它确实吸引了我使用该平台，而且我认为它会增加参与度。但是，因为我们使用 Outlook，而 Outlook 的格式充其量很糟糕，所以我考虑保持禁用状态——格式糟糕的主题不仅会让人望而却步，甚至会让人不想写作。

其次，我认为用户最好还是进入 Discourse，并在这里花费时间。这其中的另一部分是，人们在 Discourse 上贡献的内容的文化和心态与电子邮件不同——电子邮件可以是任何东西给任何人，而 Discourse 是我们专门用于“以问题为中心”的讨论的社区平台。

我想知道大家对此有什么新的想法吗？

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我们约有 12% 的帖子是通过电子邮件发送的，而且如果不能通过电子邮件参与，许多用户根本不会参与。在我看来，提供该选项是件好事。

您能展示一个 Outlook 显示帖子的示例截图吗？

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就我个人而言，当我的时间非常紧张，但又出现了一个需要我相对快速回答的关键个人帖子时，通过电子邮件回复是最有用的。直接回复电子邮件通知比点击或轻触并加载浏览器和完整站点要快得多。

消息的一次性性质（而不是需要回复一堆主题的群组，那样加载整个站点并连续回复几个帖子会更有意义），以及“我身处一个访问受限的偏远地区”，这两者都是必不可少的要素。

总而言之，我认为这种情况不常发生，但当你需要它时，你_真的_需要它。对大多数人来说，它属于“锦上添花”的范畴。

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（每周电子邮件摘要对于普遍参与来说至关重要。Discourse 会自动发送社区“精彩集锦”的电子邮件，并邀请人们产生兴趣，点击进入并访问以更全面地了解正在发生的事情。这些邮件在你离开网站 7 天后发送，并且只发送 26 周，之后会认为用户可能不会再回来，特别是如果他们在整整六个月内从未访问过该网站。）

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是否只能针对每周电子邮件摘要启用“通过电子邮件回复”功能？

我担心启用“通过电子邮件回复”意味着用户会收到每条帖子的通知，从而不堪重负！这种担忧是否真实存在？

非常感谢任何帮助/信息来源！ : )

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14

恐怕不行。

启用“通过电子邮件回复”不会增加会员收到的电子邮件数量——他们的通知设置将保持不变。

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