I’ve been dealing with this. My largest competitor is a Facebook group. I think more people use Facebook groups vs forums because they already have Facebook and they are familiar with the platform. I figure the people who join my forum are likely to be from an older generation who are more familiar with forums. I’m not sure what the solution is. I’m always trying to think of ways to make my site better than Facebook groups. One day I would like to code or commission a custom plugin that adds a trade/commerce and user review system to Discourse. I think this feature would give me a lot of leverage over Facebook groups.
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