How are you using marketing automation to drive engagement?

We’re using Active Campaign, which we just recently configured to Discourse through zapier webhooks. Right now it’s just creating forum member emails in Active Campaign with a forum member tag. While Discourse out of the box already does a great job at rewarding members through the badge system, it seems like there’s more that could be done to automate some basic user engagement with an email marketing automation platform in place.

How are you driving engagement through automation?

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Have you looked on FeverBee? There are examples of email marketing automation there for Discourse and other platforms.

And there are other useful topics on engagement. Here’s an example using Discourse data queries to drive engagement. It doesn’t specifically involve email marketing automation but it is a useful example and it could feed into an email marketing platform:

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BTW, you won’t have much luck looking for “data viewer”. It’s “data explorer

https://meta.discourse.org/c/plugin/data-explorer

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Hi, I also use Active Campaign and trying to find a way to add new forum members to a list in AC and trigger a welcome automation. You mention that there is a Zapier webhook that does that. But the only possible Discourse trigger I see in Zapier is “creating a new post”.

Can you help? How have you accomplished this integration?

thanks!

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Sorry for the late reply. What you are wanting to do can probably be achieved, but not with the Discourse Zapier integration that is outlined here: Use the Zapier Discourse Zap Templates. Instead of using that, you will need to point a Discourse Webhook to Zapier using the method that is outlined here: Trigger a Zapier task with Discourse Webhooks. Detailed documentation about how to create a Salesforce lead via Zapier is here: Create a Salesforce lead via Zapier when a user signs up on Discourse. The process for adding members to your Active Campaign list should be similar.

There is an issue with the method that I am suggesting though. It relies on the Discourse User Event webhook. That webhook is triggered every time a user logs in, logs out, confirms their email, is created, approved or updated. This means that each time the webhook is triggered for a user will be counted as a task on Zapier. Depending on how busy your site is, that could cause you to use up all of your Zapier plan’s available tasks fairly quickly. It would be great if the User Event webhook could be filtered on Discourse so that it was only fired when a user is first created. That would be useful for integrating with services like Active Campaign and Salesforce.

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