Tracking Discourse Signups for Facebook Ad Campaigns
The discussion revolves around tracking signups on Discourse platforms for Facebook ad campaigns. SouperC wants to track signups from Facebook ads to measure their effectiveness.
Initially, SouperC considers using a tracking pixel but realizes it’s only for retargeting. Instead, they plan to create different campaign links for each ad and track them using Google Analytics (GA).
Mittineague suggests using the “an email has been sent” page as a goal in GA. SouperC discovers that setting a URL goal of “/users/account-created” in GA can track signups.
However, SouperC faces an issue where not all users are redirected to this URL after signing up. riking explains that users signing up with pre-validated emails (e.g., Google, Facebook auth) won’t land on this page.
As an alternative, riking suggests targeting a property being non-empty and adding a tracking property with the value of Discourse.User.currentProp('username'). This solution is unclear to some users, including BobbyZopfan and 401Ott.
Overall, the discussion highlights the complexity of tracking signups on Discourse platforms and the need for a reliable solution to measure the effectiveness of Facebook ad campaigns.
We’re about to start experimenting with running facebook ads that show our to our most popular topics to targeted, and probably segmented audiences.
Is there any way I can check the Discourse signup rate of these particular ads to see how they are doing?
I’m not thinking of retargeting at this point. Just present the topic, have them visit and see if they signup.
I was thinking a FB tracking pixel, but I’m not sure where I would put that in a way that would track signups, or how I could add it
I can think about how to technically build something with this level of tracking but there is nothing built-in that would sort this out.
In theory what you want is for each ad to append a tracking param ?source=fb and then carry that information around somehow.
Simplest extension to take care of this is something that integrates with google analytics and raises an analytics event when someone enters via facebook and when someone signs up. Would take a few days to build and test, maybe ask in Marketplace
I’ve thought about it a little more… Turns out a tracking pixel is only used for retargeting, so I won’t be using one (At least not now).
So the plan would be to build different campaign links for each ad. That will at least show me how each ad (topic) did as far as new users, time on site, #pages viewed etc.
Is there a page that I can have users “land” after they signup? Then I could set this page as a goal in GA.
There’s the “an email has been sent” page.
Figured this out yesterday when I just happened to be looking at “real time” analytics and a couple of folks signed up while I was in there.
All you need to do is set a URL goal of “/users/account-created” in GA.
n.b., this will not show historic signup goals, but it will begin to track them from the time you add the rule.
If “/users/account-created” is the first next URL a new user is redirected to after a succesful signup, you can easily track conversions in FB (and have FB optimize your ad delivery for conversions!) by
When you launch ads, you then simply select Conversions as your Campaign Objective and have FB optimize your ad delivery for conversions, in this case Discourse Signup.
Hope this helps.
Thanks Klemen. I added the custom conversion in ads manager just now an extra data point. I’ve had the pixel on the forums for a few months.
The issue I’m having is that not every user seems to get sent to that URL after they sign up. I’m not sure what the variable is though.
If they sign up with a pre-validated email (e.g. Google, most Facebook auth), they will not land on the “account created, please verify your email” page.
Bummer. Can you think of another URL that could be used to fire a pixel or an event?
If you can target a property being non-empty, add a tracking property with the value of Discourse.User.currentProp('username') .
Thanks @riking I will see if I can figure that out and give it a go.
I tried fb signup event which didnt work, however the purchase event was fired a number of times instead 
which is ok for me as long as fb optimizes accordingly
I was creating a goal including this url part, but was hesitant when looked at historical data. But your ‘N.B’ opened a new perspective for me and I’ve set a goal properly containing this url.
Fingers crossed for now.
Thank you for writing this line.
Could you pls clear this a bit more for a non-technical person?
저도 같은 궁금증이 있습니다. 저도 회원가입이 어디서 유입되었는지 추적하려고 하고 있고, 목표를 설정할 URL이 필요합니다. 다른 분들도 /users/account-created 경로에서 트래픽을 확인하시나요? 아래 Riking님의 제안에도 관심이 있지만, 설정 방법을 잘 모르겠습니다. 감사합니다!
저도 해당 경로에서 트래픽을 확인하고 있습니다… 하지만 모든 가입이 해당 경로에서 추적되고 있다고 단정할 수는 없습니다.
Facebook 커스텀 전환을 통해.
더 중요한 질문은 discourse 플랫폼에서 전환을 트리거하기 위해 어떤 이벤트/URL을 추적해야 하는가입니다.
이것이 발생하는 방식은 하나 이상인 것 같습니다.