Richiesta dimensione annuncio "fluid" per DFP/Ad Manager

Supporto
1

Unless I am overlooking something, there is currently no way to serve native/responsive ads from Google Ad Manager. The only options are for fixed sizes.


The line in the Google Publisher Tag looks like this for native/responsive only:

googletag.defineSlot('/123456789/ad-unit-code', ['fluid'], 'div-gpt-ad-987654321-0').addService(googletag.pubads());

And looks like this for mixed sizes including native/responsive:

googletag.defineSlot('/123456789/ad-unit-code', [[320, 50], 'fluid', [120, 90]], 'div-gpt-ad-987654321-0').addService(googletag.pubads());

I know I could manually put the full tags wherever I want with theme components, but then I wouldn’t get any of the other plugin features like no ads for certain groups, etc. I would be hugely appreciative if this size option could be added to the plugin.

2

Is that not this?

Or at least the right topic to be asking in?

3

No, that is for AdSense which does have a responsive size option in the plugin. DFP/Ad Manager is a different platform with different settings.

4

I’m aware that DFP is a different branch of their advertising platform, but it can also show Adsense units.

There was a specific change made to the adplugin when sizes aren’t specified which prevents the DFP unit from being seen:

5

I’m not using AdSense at all so that doesn’t help me. I show custom native ads and ads from a different network, which are all served through DFP. The size code for these in DFP is ‘fluid’, but this isn’t currently an option in the ad plugin.

The only way I can get them to display is to assign them an incorrect fixed size in DFP and then override the CSS in a custom theme. This does work in limited cases, but it’s an ugly hack and not very scalable.

6

When I tried to add responsive ad sizes to DFP in 2017, there was no “fluid” option. I’ll have to look at how it works, and keep in mind that AdSense responsive ads changed recently.

8

Is there a reason for the plugin to be setting sizes at all? I noticed in the other topic you said that if multiple sizes are set it rotates through them evenly. This explains another problem I’ve had and is behavior I don’t want. If I have 10 ads in size ‘A’ and 1 in size ‘B’, I don’t want those sizes to have equal representation.

I already have very granular control over everything in Ad Manager, so I really don’t need or want the plugin to do anything more than display the ad units from the tags I generate. Is there a way to do this and just display it in an empty, unsized div?

9

@torsi Ho aggiunto il supporto per la dimensione fluida degli annunci al plugin. Quando selezionata, non imposterà larghezza o altezza sul contenitore. Apprezzerei molto se potessi provarlo.

Ho passato la maggior parte del tempo cercando di configurare un annuncio fluido in Ad Manager, ma non sono riuscito a capire come farlo. Sono rimasto bloccato nel passaggio dell’elemento pubblicitario dopo aver definito il mio creativo nativo usando HTML + CSS; ho un ordine per esso, ho un’unità pubblicitaria, ma continua a segnalare la necessità di un creativo. Guardando la pagina dell’elemento pubblicitario, non ho idea di cosa fare. Quindi posso solo verificare che il plugin non imposti larghezza e altezza sul contenitore, ma non so come vedere un annuncio fluido erogato da Ad Manager. Se questo non è sufficiente, avrò bisogno di aiuto con Ad Manager.

10

Sì, ora funziona. Grazie mille!

Posso anche confermare che far funzionare gli elementi della riga dei fluidi in Ad Manager è un processo ostico e poco documentato. È necessario associare esplicitamente tutti i creativi alle unità pubblicitarie, altrimenti non verranno riconosciuti.