When an AI summary appears on Google, we visit traditional links only half as often as when no summary is shown. ChatGPT Search, Perplexity, and Google’s AI Overviews have completely reshaped the SERP. Discovery has shifted from “type keywords, click around” to “state the problem, get a referenced solution,” often without leaving the results page. The era of the zero-click search has officially arrived, and in a zero‑click world, being the answer is the strategy.
I can’t help but think how relatable this is. AI Search makes things a lot easier to get answers to, but I find myself definitely clicking on results less (though I still try to do to make sure AI isn’t hallucinating).
My traffic from Google to WordPress sites is going downward at the time. But to forum is increasing. I don’t know who is to blame and thank.
But that blog gave ultra-positive image how AIs work. Solution of Google is now at same level than theirs translator… But it is defenetly race of amount and popularity, not content and its accuracy.
And now I’ve started to be annoyed of using my content for 3rd party business — but that is worth of another topic, and not necessary here.