My thoughts on gfycat from the other thread:
IMVHO on-the-fly conversion that requires interaction with third party service (gfycat) should be an external plugin or a custom JS.
But I think that default Discourse install could easily ship with automatic onebox for already existing Gfycat links, just like it already does for GIFV from Imgur.
So this:
http://gfycat.com/AggressiveClosedEstuarinecrocodile
could be easily oneboxed into a looped <video>
tag with mp4/webm sources:
<video autoplay="autoplay" muted="muted" preload="auto" loop="loop" poster="//thumbs.gfycat.com/AggressiveClosedEstuarinecrocodile-poster.jpg">
<source src="//fat.gfycat.com/AggressiveClosedEstuarinecrocodile.webm" type="video/webm">
<source src="//fat.gfycat.com/AggressiveClosedEstuarinecrocodile.mp4" type="video/mp4">
</video>